Consumers: Corporate Responsibility Matters

Mark Dolliver reports for Adweek

The tough economy has not persuaded consumers to regard corporate social responsibility as a luxury companies can now forgo. Rather, a Harris Poll released this week finds an uptick since pre-recession days in the number of respondents saying a company’s “reputation for social responsibility” affects their inclination to do business with it.

In the current poll (fielded in September), 18 percent said a company’s reputation in that area “has a strong effect” on their decisions “about what to buy and who to do business with,” up a shade from 16 percent saying the same in May 2007. Another 35 percent said it “sometimes affects my decisions,” up a percentage point from the earlier poll.

Read Consumers: Corporate Responsibility Matters

We're sorry, but comments are closed.

Leave a Comment